The B2B Marketers Guide to The World of Programmatic Advertising
Picture Perfect Advertising
A marketer's guide to using visually compelling images and pictures in digital advertising.
4 Steps to Build Truly Intelligent Machine Learning Models
Without data, artificial intelligence is pretty dumb.
The State of B2B Marketing Data
Results of an annual B2B research study showing how businesses can unlock success from data and analytics and what the biggest barriers to success really are.
The Digital Marketing Playbook
Digital advertising strategies for marketers to leverage the IAB's new Rising Stars display ad creative.
The Definitive Guide to Native Programmatic
What's native advertising? What's programmatic? This detailed solutions guide explains it all for advertisers.
Improving Performance with Data & Analytics
Detailed mid-funnel solutions guide to Dun & Bradstreet's B2B data and analytics services and products.
The Analytics Case Study Look Book
A compilation of D&B customer stories and case studies for its analytics services.
The Enterprise Analytics Research Study
Research study looking at how B2B companies use and employ analytics across the enterprise.
The Relationship Data Imperative
Using big data and analytics to understand the value of inter-connected business relationships.
Essential advertising strategies for creating value from your online ad inventory
Native Advertising Discolsure
Detailed research study to examine how consumers feel about sponsored and native advertising content.
The Native Advertising Look Book
A curated collection of unique native advertising formats from global brands.
Predicitve Versus Anticipatory Analytics
A comprehensive whitepaper outlining the major differences of B2B analytics and when and why to employ various analytical models in your business.
A smarter approach to pricing and media optimization for B2B publishers.