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Professional

For over a decade I have empowered large corporations, B2B companies, non-profit organizations and local businesses across the nation to discover and share their brand story through the practical use of marketing, design and social media. I've amassed a wealth of experience in the rapidly evolving technology, advertising and media space that I have passed on to others.  Recently, I have overseen corporate branding and messaging strategies for ad tech start-ups and have leveraged data and insights to produce, measure and grow engaging marketing campaigns across multiple channels.  I am proud to say I have spoken at various industry conferences, and have shared my thoughts in a variety of publications about technology, advertising, and emerging media trends.  

My specialties and marketing passions include: brand marketing, brand identity and awareness, copy writing, editorial, creative direction, presentation development, advertising, sales support, thought leadership, corporate branding, social media, business blogging, content creation, content marketing, collateral and marketing materials, product marketing, and event planning.

 

I was born and raised in Brooklyn, NY before it was besieged by a storm of PBR-drinking hipsters.  I recently relocated to the suburbs to afford my son the chance to see trees and grass.  I am a die-hard Met and Jet fan, so I am used to disappointment.  And, as you can tell by the theme of this site, I love listening to heavy metal.  It is an outlet from all the despair being a Met and Jet fan has caused. 

Director, Content Strategy

Spearheaded a content strategy overhaul, resulting in restructuring the team and how we support the broader business goals which helped increase our historical productivity by almost 50% YOY.

 

 

  • Lead and direct a high-performing content strategy team of 12, responsible for conceptualizing and executing content plans that effectively communicate the value propositions of a diverse set of SaaS products

  • Oversee content guidelines to uphold brand integrity while accommodating the preferences of diverse user personas to drive engagement across channels

  • Leverage robust content performance tracking mechanisms, employing analytics and key metrics to measure the effectiveness of content initiatives on a quarterly basis

  • Collaborate closely with product, integrated marketing, and field marketing teams to align content initiatives with overall business objectives

  • Ensure a seamless integration of content across various touchpoints in the customer journey from lead gen campaigns to 1st party event content

  • Employ the use of a comprehensive content marketing calendar that serves as a foundational roadmap for long-term marketing planning

  • Experiment with unique content formats and channels to help increase engagement against industry benchmarks

  • Spearheaded the creation of a joint research team to identify research projects that could be executed and published

Global Director, Content & Social

Established content marketing programs that contributed to over 700 registrations for newly launched ESG certificate program, as well as built an organic community that resulted in a pool of potential CFA candidates. 

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  • Developed and executed content for paid and organic demand generation campaigns

  • Brought social media underneath my team and managed social media calendar and content across multiple social channels on daily basis

  • Launched and grew our YouTube channel with original video content

  • Contributed to global content production function with original thought leadership blogs, eBooks, white papers, and research

  • Oversaw the editorial calendar for Guiding Assets, one of the most downloaded podcasts in the finance space

  • Debuted a brand-new podcast, My Charter Story, to bring the story of our members to life 

  • Completely relaunched and rebranded the company’s pillar podcast, Guiding Assets, which today is the #4 investing podcast on Apple Podcasts

Head of Content Marketing

Streamlined the process for incoming content requests by implementing a task management system, enabling the team to prioritize and focus on creating content 3x faster while developing a structured content strategy aligned to product and sales roadmap.

 

  • Developed a foundational content strategy for 3 product lines aligned to documented business goals to ensure cross-functional alignment

  • Oversaw creation and production of pillar content, including annual Customer Engagement Report, which served as foundational content for targeted marketing campaign and drove over 200 leads in 30 days

  • Derived and enforced editorial standards to ensure a consistent brand voice across all marketing content, from the web to collateral

  • Managed and mentored a team of 6 content writers and 2 designers with editorial and creative direction

  • Collaborated with product marketing and sales to prioritize content themes for buying audiences and product offerings

  • Conducted editorial brainstorms to generate new content ideas across the B2B buyer’s journey

  • Led content marketing workflows and content production across teams to ensure quality

  • Implemented marketing nurture programs ensuring the right content and messaging was used across the sales funnel

  • Maintained and refreshed editorial calendar

  • Owned content marketing budget and planning and managed all external vendor relationships

  • Analyzed and reviewed monthly content KPIs to track performance and inform future content decisions.

VP, Marketing & Communications

Refreshed the overarching brand messaging and developed and launched a new website tied to targeted marketing campaigns that helped drive over 200 leads and $275 million in new pipeline for sales.        

 

 

  • Owned product messaging and developed overarching brand voice to ensure our narrative resonated with 4 new business personas

  • Partnered with sales and exec team to ensure marketing activities were aligned to support and meet growth plan and strategic goals

  • Oversaw marketing budget; provided regular status reports and needs assessments to senior management

  • Developed annual content strategy that included writing and publishing content to drive brand awareness and generate leads

  • Managed all PR initiatives, internal and external communications, and established analyst relationships with Gartner and Forrester

  • Launched targeted marketing campaigns that included a mix of paid, owned and earned media tactics

  • Collaborated with product team to ensure consistency in product messaging and go-to-market campaigns

  • Monitored competitive space, with support of market research and developed appropriate tactics

  • Executed event strategy, including revenue acceleration events and thought leadership programs at trade shows, customer and prospect events, and virtual webinars.

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Global Director, Content Marketing 

                                                           

  • Oversee global content marketing strategy to drive awareness across 3 distinct lines of business

  • Develop and manage company-wide content roadmap mapped to specific demand generation goals

  • Align content with go-to-market marketing campaign across email, paid media and social

  • Write and edit content assets including eBooks, whitepapers, infographics, videos, presentations, emails, web copy, and case studies

  • Provide creative direction for all content projects

  • Manage team of designers, editors, and freelance writers

  • Analyze performance metrics and derive data-driven insights to inform future content strategy

  • Drive content strategy to support account-based marketing (ABM) program and content personalization efforts

  • Collaborate with social media, PR, and SEO to ensure alignment with external-facing messaging

  • Evaluate and recommend content marketing vendors and platforms while managing annual budget

  • Ghost-write for executives with the goal of elevating their personal brand

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Senior Director of Marketing

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  • Managed marketing team with the goal of ensuring TripleLift is well-positioned within the industry

  • Drove awareness for brand with business prospects, journalists, analysts, and investors

  • Distilled the value of programmatic media buying into an easily digestible story for clients

  • Wrote and produced a steady flow of content marketing aligned to market positioning

  • Provided all creative direction to internal and external design resources ensuring collateral met brand guidelines

  • Oversaw all PR efforts, speaking, and sponsorships at industry events

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Senior Director of Marketing & Communications

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  • Built and oversaw marketing team of 4 to support the executive and ad sales teams

  • Managed external and internal communications including corporate web site, newsletters, collateral, white-papers, and programmatic sales messaging

  • Responsible for conceiving and developing integrated marketing solutions in response to RFPs

  • Crafted press releases and news aligned to corporate strategy and proactively reached out to journalists

  • Assumed authoritative thought leadership role by writing bylines and participating on industry panels

  • Identified and managed key events and speaking opportunities for executive team

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Director of Marketing

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  • Developed and owned corporate branding and value proposition

  • Managed and implemented lead generation strategies for five distinct business lines

  • Authored and designed all sales presentations and marketing collateral

  • Wrote and managed creative direction of Web site and authored corporate blog

  • Created all print and online trade ads and executed on strategic media buys

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