Enterprises try to glean insights from data that’s trapped in the silos that exist across business units, organizational functions, and CRM systems. Unfortunately, silos have made it hard to manage, analyze, and activate enterprise-wide data.
What is Zoning and Why Does it Matter for Artificial Intelligence?
ARTIFICIAL INTELLIGENCE & MACHINE LEARNING
PDF documents like contracts and privacy policies are ripe with rich data points. Whether it’s detailed communications or transactions, these documents contain valuable information that can provide smarter insights.
While baseball has upped its analytics game – despite the scorn from a select few like the Goose – the business world has yet to step up to the plate and leverage analytics for all its capable of delivering.
Will Businesses Like Facebook’s New Reaction Buttons?
Business leaders believe the new “Reactions” will be an opportunity for businesses to better understand their customers, but notes it will take a deep level of understanding to make perfect sense of it.
3 Tips for Maintaining Accurate Business Contact Lists
DATA & ANALYTICS
Long-term success in business has always been about more than just whom you know and what you do. It is dependent on what you do with your customers, prospects, suppliers and partners to help them succeed.
Words Start With Numbers: Data-Inspired Takeaways From Content Marketing World
Obviously content marketing is a major priority for most organizations, and while data is considered important, how many of you are actually developing a content strategy around what the numbers are saying about your target audience?
For B2B marketers to truly be fearless, they need better ways to drive qualified lead generation. After all, when marketing can provide sales with quality leads, it increases the chance of higher conversion rates.
Leveraging Facebook For Business, 7 Steps For B2B Marketers
Good business involves getting social with your clients and prospects. Communicating with people on a personal level helps close deals and increases the likelihood of establishing long-term relationships.