Bylines

The (Remote) Office

TELECOMMUNICATIONS

How TV’s Beloved Sitcom Would Have Handled Telecommuting

What the Terminator Teaches Us About AI and the Need for Better Data

ARTIFICIAL INTELLIGENCE & MACHINE LEARNING

Machines are only as smart as the data that feeds them - which is why The Terminator was not really so intelligent.

Breaking Down the Business Relationships in Breaking Bad

DATA & ANALYTICS

Using Breaking Bad as a metaphor for understanding the hidden businesses you do business with.

How Don Draper Would Pitch Native Programmatic

DIGITAL ADVERTISING

Programmatic advertising is turning Madison Avenue upside down. So how would Mad Men's Don Draper pitch it to advertisers?

Let's Get Physical! (Virtually)

TELECOMMUNICATIONS

It's almost 6:30 in the morning, and the house is finally quiet. My wife and kids are asleep, but I’m wide awake and ready to seize the day. These moments of solitude are few and far between, so I try to use them as productively as possible. Some mindful reflection, a brisk walk, or some much needed exercise has always been my favorite way to start the day.

4164a7_f783d8763a094d77b66917ab7e2f50d6~mv2.jpg

Are Data Silos Killing Your Business?

DATA & ANALYTICS

Enterprises try to glean insights from data that’s trapped in the silos that exist across business units, organizational functions, and CRM systems. Unfortunately, silos have made it hard to manage, analyze, and activate enterprise-wide data.

What is Zoning and Why Does it Matter for Artificial Intelligence?

ARTIFICIAL INTELLIGENCE & MACHINE LEARNING

PDF documents like contracts and privacy policies are ripe with rich data points. Whether it’s detailed communications or transactions, these documents contain valuable information that can provide smarter insights.

Fragmented Communication Preferences Revealed in Global Study

TELECOMMUNICATIONS

When it comes to truly understanding how customers like to engage and through which channels they prefer to do it, do companies really understand the unique nuances?

Why Data Annotation is the Secret to Hacking AI

ARTIFICIAL INTELLIGENCE & MACHINE LEARNING

Companies need to think of AI and machine learning as the engines that will drive the amazing things they want to accomplish. But like every engine, it needs the right fuel to run well.

Is Your Analytics Strategy a Single or Home Run?

DATA & ANALYTICS

While baseball has upped its analytics game – despite the scorn from a select few like the Goose – the business world has yet to step up to the plate and leverage analytics for all its capable of delivering.

The Contact Center is NOT a Place

TELECOMMUNICATIONS

When I had a question about a deposit bonus sitting in my online poker account, I expected a rapid response to understand if I had enough to cover taking a seat at a high stakes table or if I had to resort to playing at the penny tables with no hopes of winning anything big. Granted it was close to midnight on a Saturday night, but I needed answers. Turns out, I am not alone.

How Insurance Companies are Using Artificial Intelligence to Transform an Industry

ARTIFICIAL INTELLIGENCE & MACHINE LEARNING

Insurance companies are trying very hard to shake the stigma that they are behind the times, however, many within the industry believe artificial intelligence (AI) will help fast track that transformation. Are they right?

nsplsh_6e4952316448745a343941~mv2_d_5184_3456_s_4_2.jpg

4 Steps to Building Intelligent AI Models

DATA & ANALYTICS

Artificial Intelligence is only as smart as the data its fed. Learn 4 steps to ensuring your training AI to be super smart.

Real-World Analysis: 6 Ideas for Images That (Really) Work

DIGITAL ADVERTISING

Looking to connect with your audience? Don’t rely on words to start conversations; use images to communicate instead.

How to Cultivate Business Data to Drive Revenue & Manage Risk

DATA & ANALYTICS

The world’s most precious resource is no longer found beneath the Earth’s surface but is instead all around us. It’s data, and it permeates everything we do.

Rocking Out With Your Child

HEALTH & LIFESTYLE

Share your passion for music with your child at an early age. (That's not a stock photo! That's my son!)

nsplsh_4c4e52794777494a723563~mv2_d_5616_3744_s_4_2.jpg

How to Integrate Content into the Marketing Org

CONTENT MARKETING

An interview with Dun & Bradstreet's former SVP of Marketing, Josh Muller, on where content marketing sites within the marketing enterprise.

A Retailer Strikes Out! The Importance of Email Segmentation

EMAIL MARKETING

You're out! A true story of email segmentation gone horribly wrong!

Getty Images Transforms Data Strategy.jpg

Getty Transforms Data Strategy to Get a Better Picture of Its Audience

DATA & ANALYTICS

Imagine carefully planning to launch a new customer relationship management (CRM) platform to 30 offices across 20 countries on five continents – in six weeks.

Will Businesses Like Facebook’s New Reaction Buttons?

SOCIAL MEDIA

Business leaders believe the new “Reactions” will be an opportunity for businesses to better understand their customers, but notes it will take a deep level of understanding to make perfect sense of it.

3 Tips for Maintaining Accurate Business Contact Lists

DATA & ANALYTICS

Long-term success in business has always been about more than just whom you know and what you do. It is dependent on what you do with your customers, prospects, suppliers and partners to help them succeed.

Q&A On Maintaining Content Quality and ROI

CONTENT MARKETING

Content marketing can be one of the most powerful marketing techniques for online digital brands (organically or paid) if done properly and evaluated correctly.

Visual Web Makes Luxury Brands See Web in a Diffferent Light

DIGITAL ADVERTISING

Why the rise of native and mobile is making luxury brands re-think digital advertising.

How JBKnowledge Constructed an Effective Data Strategy

DATA & ANALYTICS

The construction industry isn’t usually the first one you would think of for innovative adoption of technology.

Debunking the Myth that Native Cannot Be Programmatic

DIGITAL ADVERTISING

Over the past couple of years, the industry has obsessed over two unique trends: native advertising and programmatic media buying. Both have given marketers cause for excitement.

Words Start With Numbers: Data-Inspired Takeaways From Content Marketing World

CONTENT MARKETING

Obviously content marketing is a major priority for most organizations, and while data is considered important, how many of you are actually developing a content strategy around what the numbers are saying about your target audience?

Why No One Accurately Anticipated a Trump Election Win

DATA & ANALYTICS

It turns out the media were focused on models that only looked at the past and did not take into account future variables, when predicting the 2016 presidential victor.

B2B and B2C Advertising Is Night and Day

SALES & MARKETING

At the end of the day, after we leave the office and rejoin the ranks of the buying public, B2B buyers are constantly exposed to and affected by the same messaging and tactics as B2C brands.

nsplsh_744c5a6846524c6a366e59~mv2_d_4849_3233_s_4_2.jpg

Programmatic and The B2B Marketer – Q&A with Bob Carrigan

DIGITAL ADVERTISING

An interview with former IAB leader, Bob Carrigan, on the state of B2B programmatic advertising and marketing.

Unlocking Data’s Sweet Spots: What Candy Can Teach Us About Sweeter Business Deals

DATA & ANALYTICS

The right data can help expose hidden risks and uncover new opportunities with your customers, partners and suppliers. Don’t let a lack of knowledge trick you into forging bad relationships.

E-Readers: Unparalleled Potential for Advertisers

EMERGING TECH

According to a recent study from Affinity, almost half of all magazine readers now access their favorite magazines in both print and digital formats,

3 Simple Steps To Increase Success In Leveraging Email As Part BtoB Marketing Mix

EMAIL MARKETING

For B2B marketers, the main goal of any campaign is to drive demand generation and translate leads into meaningful ROI. Email marketing is an effective vehicle for meeting these objectives.

5 Benefits of Content Personalization for B2B Marketers

CONTENT MARKETING

The benefits of customer personalization go beyond simply using someone’s name. Tailoring a buyer’s experience to their specific needs and interests helps make a real connection.

Rediscover a Brand's Largest Lead Generator

EMAIL MARKETING

The online revolution guaranteed to break down conventional barriers by removing several degrees of separation between us and practically anything we could ever want.

TV and Tablet: Forging a Formidable Tag Team

NEW MEDIA

WWE has clearly demonstrated that there's a significant opportunity for traditional TV advertisers to extend their message to the second screen.

How Unique Advertising Strategies Create the Perfect Media Mix

DIGITAL ADVERTISING

The travel industry is one of the most volatile industries. Any number of variables and circumstances can effect pricing and inventory, which means travel marketers must stay ahead of the curve.

Making a Case for Native Advertising on Mobile

DIGITAL ADVERTISING

Make no mistake about it, advertising has indeed found its way onto mobile devices ? it is just not been very good.

How Analytics Can Help Insurance Companies Ensure Success

DATA & ANALYTICS

For decades, the insurance industry has relied on raw data to understand the financial impacts of risk and exposure, after all, that is the heart of their business.

Optimize B2B Lead Generation in 4 Steps

SALES & MARKETING

For B2B marketers to truly be fearless, they need better ways to drive qualified lead generation. After all, when marketing can provide sales with quality leads, it increases the chance of higher conversion rates.

Leveraging Facebook For Business, 7 Steps For B2B Marketers

SOCIAL MEDIA

Good business involves getting social with your clients and prospects. Communicating with people on a personal level helps close deals and increases the likelihood of establishing long-term relationships.

Luxury Brands Playing Into Online Video’s Appeal

DIGITAL ADVERTISING

One of the biggest areas of growth for luxury brands will be online video. Approximately 69 percent of luxury marketers are expected to produce video content for the web.

What Brands Need to Know About E-Readers

EMERGING TECH

As e-readers become more encompassing - including more than reading of books - how will that affect advertisers?

CTR Strikes Out in the New Ballgame of Digital Ad Measurement

DIGITAL ADVERTISING

Eschewing traditional metrics can lead to big-league wins for marketers.

Michael Goldberg

Bylines

The (Remote) Office

What the Terminator Teaches Us About AI and the Need for Better Data

Breaking Down the Business Relationships in Breaking Bad

How Don Draper Would Pitch Native Programmatic

Let's Get Physical! (Virtually)

Are Data Silos Killing Your Business?

What is Zoning and Why Does it Matter for Artificial Intelligence?

Fragmented Communication Preferences Revealed in Global Study

Why Data Annotation is the Secret to Hacking AI

Is Your Analytics Strategy a Single or Home Run?

The Contact Center is NOT a Place

How Insurance Companies are Using Artificial Intelligence to Transform an Industry

4 Steps to Building Intelligent AI Models

Real-World Analysis: 6 Ideas for Images That (Really) Work

How to Cultivate Business Data to Drive Revenue & Manage Risk

Rocking Out With Your Child

How to Integrate Content into the Marketing Org

A Retailer Strikes Out! The Importance of Email Segmentation

Getty Transforms Data Strategy to Get a Better Picture of Its Audience

Will Businesses Like Facebook’s New Reaction Buttons?

3 Tips for Maintaining Accurate Business Contact Lists

Q&A On Maintaining Content Quality and ROI

Visual Web Makes Luxury Brands See Web in a Diffferent Light

How JBKnowledge Constructed an Effective Data Strategy

Debunking the Myth that Native Cannot Be Programmatic

Words Start With Numbers: Data-Inspired Takeaways From Content Marketing World

Why No One Accurately Anticipated a Trump Election Win

B2B and B2C Advertising Is Night and Day

Programmatic and The B2B Marketer – Q&A with Bob Carrigan

Unlocking Data’s Sweet Spots: What Candy Can Teach Us About Sweeter Business Deals

E-Readers: Unparalleled Potential for Advertisers

3 Simple Steps To Increase Success In Leveraging Email As Part BtoB Marketing Mix

5 Benefits of Content Personalization for B2B Marketers

Rediscover a Brand's Largest Lead Generator

TV and Tablet: Forging a Formidable Tag Team

How Unique Advertising Strategies Create the Perfect Media Mix

Making a Case for Native Advertising on Mobile

How Analytics Can Help Insurance Companies Ensure Success

Optimize B2B Lead Generation in 4 Steps

Leveraging Facebook For Business, 7 Steps For B2B Marketers

Luxury Brands Playing Into Online Video’s Appeal

What Brands Need to Know About E-Readers

CTR Strikes Out in the New Ballgame of Digital Ad Measurement