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The Blog
Mike Goldberg
Mar 21, 20192 min read
Gated Versus Ungated Content: The Great B2B Debate
There are two sides to the gated content debate, and both are right. And wrong. If you’re in charge of demand generation, it’s a...
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Mike Goldberg
Mar 13, 20193 min read
Content Marketing vs. Content Advertising: Know the Difference
There’s been a lot of talk about content creation and what it means for the future of marketing, and for good reason. Content marketing...
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