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Breaking Down Content Strategy

PODCAST

In this episode,  Adam Torres and Mike Goldberg, Editor In Chief at Vonage, explore content strategy and philosophies that have remained consistent through the years.

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Using Storytelling to Attract Customers

PODCAST

I sat down with Brandon Kidd of the Lean marketing podcast to discuss the art of brand storytelling.

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Building a Global Content Ecosystem is Like Finding Unicorns in a Blizzard

SPEAKING

My presentation about building a global content marketing strategy delivered at LavaCon 2018.

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American Marketing Association Panel on Content Marketing

PODCAST

How do you get your voice heard in a competitive landscape where everyone is yelling? That’s the question facing marketers today. There are effective content marketing strategies for cutting through the clutter.

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Smart Insights Q&A on Content Marketing at Scale

INTERVIEW

I sat down with Smart Insights to share thoughts on how to scale content marketing.

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Decoding Content Management Workflows

PODCAST

I talked with Pepper Content about content management, the hurdles, and his views on the current AI revolution. 

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Content Marketers Unleashed: The Human-to-Human Connection

PODCAST

I joined the Hard Corps Marketing Show to discuss the focus on human-to-human connection in content creation and the need for content to be visually engaging and tailored to modern consumption habits.

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Scaling Content Marketing for B2B Tech Giants

PODCAST

Mike Goldberg, Director of Content at Freshworks, also known for heading content operations in companies like CFA Institute, Vonage, Innodata Inc., and Dun & Bradstreet, joins us to talk about content marketing, attribution, and scaling operations. He shares his journey of starting as a writer (in 1998) and growing into roles where he had to lead content operations for several large enterprises with headcounts over 5000.

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Using the Super Bowl to Distill a Complex Value Prop with Mike Goldberg

PODCAST

When faced with a complex value proposition Mike pivoted to a unique content strategy. Playing off the Super Bowl, Mike created a football-themed campaign to help showcase the engineers that set the company apart. This episode is a breakdown of that campaign, with practical lessons in creativity and communication.

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The Ultimate Guide to Content Marketing ROI

INTERVIEW

There’s no shortage of options for measuring the ROI of content — web traffic, social engagement, lead generation, deals won by source — but no single metric is enough.

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