For over a decade I have empowered large corporations, B2B companies, non-profit organizations and local businesses across the nation to discover and share their brand story through the practical use of marketing, design and social media. I've amassed a wealth of experience in the rapidly evolving technology, advertising and media space that I have passed on to others. Recently, I have overseen corporate branding and messaging strategies for ad tech start-ups and have leveraged data and insights to produce, measure and grow engaging marketing campaigns across multiple channels. I am proud to say I have spoken at various industry conferences, and have shared my thoughts in a variety of publications about technology, advertising, and emerging media trends.
My specialties and marketing passions include: brand marketing, brand identity and awareness, copy writing, editorial, creative direction, presentation development, advertising, sales support, thought leadership, corporate branding, social media, business blogging, content creation, content marketing, collateral and marketing materials, product marketing, and event planning.
I was born and raised in Brooklyn, NY before it was besieged by a storm of PBR-drinking hipsters. I recently relocated to the suburbs to afford my son the chance to see trees and grass. I am a die-hard Met and Jet fan, so I am used to disappointment. And, as you can tell by the theme of this site, I love listening to heavy metal. It is an outlet from all the despair being a Met and Jet fan has caused.
Check out my speaking session at last yer's LavaCon event.
Global Director, Content Marketing
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Oversee global content marketing strategy to drive awareness across 3 distinct lines of business
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Develop and manage company-wide content roadmap mapped to specific demand generation goals
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Align content with go-to-market marketing campaign across email, paid media and social
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Write and edit content assets including eBooks, whitepapers, infographics, videos, presentations, emails, web copy, and case studies
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Provide creative direction for all content projects
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Manage team of designers, editors, and freelance writers
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Analyze performance metrics and derive data-driven insights to inform future content strategy
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Drive content strategy to support account-based marketing (ABM) program and content personalization efforts
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Collaborate with social media, PR, and SEO to ensure alignment with external-facing messaging
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Evaluate and recommend content marketing vendors and platforms while managing annual budget
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Ghost-write for executives with the goal of elevating their personal brand
Senior Director of Marketing
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Managed marketing team with the goal of ensuring TripleLift is well-positioned within the industry
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Drove awareness for brand with business prospects, journalists, analysts, and investors
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Distilled the value of programmatic media buying into an easily digestible story for clients
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Wrote and produced a steady flow of content marketing aligned to market positioning
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Provided all creative direction to internal and external design resources ensuring collateral met brand guidelines
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Oversaw all PR efforts, speaking, and sponsorships at industry events
Senior Director of Marketing & Communications
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Built and oversaw marketing team of 4 to support the executive and ad sales teams
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Managed external and internal communications including corporate web site, newsletters, collateral, white-papers, and programmatic sales messaging
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Responsible for conceiving and developing integrated marketing solutions in response to RFPs
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Crafted press releases and news aligned to corporate strategy and proactively reached out to journalists
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Assumed authoritative thought leadership role by writing bylines and participating on industry panels
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Identified and managed key events and speaking opportunities for executive team
Director of Marketing
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Developed and owned corporate branding and value proposition
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Managed and implemented lead generation strategies for five distinct business lines
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Authored and designed all sales presentations and marketing collateral
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Wrote and managed creative direction of Web site and authored corporate blog
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Created all print and online trade ads and executed on strategic media buys